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Need to Sell More Cars? 3 Reasons to Work With a Commercial Floor Cleaning Company

Posted by Hammond Knoll on Jun 4, 2019 9:05:00 AM

Picture this.

A wealthy-looking couple walks through the doors of your auto dealership. They’re practically drooling over the array of sparkling new vehicles on your showroom floor.

You think, “This is going to be like shooting fish in a barrel. Easiest sale I’ll make today.”

And then, the wife is stopped in her tracks. Literally. She stepped in gum.

As she looks down in disgust, she notices the dirty floor. It’s streaked with mud and looks generally unkempt.

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Guess what? You just lost a sale.

But this doesn’t have to be your fate.

Here’s why calling on the expertise of a commercial floor cleaning company can boost your auto sales.

1. You’ll make a great first impression.

You never get a second chance to make a first impression.

Once Mrs. Gum-Stepper put her foot on that gooey mess, she’s not going to consider coming back to your dealership.

Even if every car in your showroom is gleaming and perfectly spotless, the environment around the vehicle can quickly turn off a potential customer.

Since customers prefer to shop in clean places, it’s well worth your while to get into a regular routine with a professional floor cleaning service.

You’ll never have to worry about making a bad impression again.

2. The floor is a reflection of your company.

While this may not be a totally fair assessment, it IS one customers will make.

If they feel like your floor isn’t up to par, they’ll likely assume your customer service – and ultimately, product – is also lacking.

Remember, it’s all about the buyer. And they won’t be buying anything if they have a negative view of the company.

3. Keep the focus on the cars.

The vehicles are the stars of the show, right?

The largest detractor from a potential customer focusing on the cars is a messy showroom.

Especially the floor.

You want people to be thinking, “Which car is right for me? There are so many beauties to choose from!” and NOT, “What the heck?! How am I going to get this gross gum off of my favorite shoes?!

Create the perfect buying experience for your customers and they’ll pay you back with their business – now and for future vehicle purchases.

Flip the script

Here’s a new scenario for you to consider:

A wealthy-looking couple walks through the doors of your auto dealership. They’re practically drooling over the array of sparkling new vehicles on your showroom floor.

You think, “This is going to be like shooting fish in a barrel. Easiest sale I’ll make today.”

And then, the wife is stopped in her tracks.

She noticed the latest model – in shiny black – on your (very clean) showroom floor.

As she gazes at it, already picturing herself cruising around, she doesn’t even notice the floor because there’s nothing to see – it’s been well maintained by a professional floor cleaning company.

You not only made the sale, but you have one extremely satisfied customer.

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A commercial floor cleaning company makes all the difference

To keep hitting your sales goals, you need the help of a commercial floor cleaning company.

You’ll make the right first impression, be a great reflection on your company and you’ll keep the focus where it belongs – on the cars.

Consider enrolling in a maintenance program and take the stress out of keeping your dealership floors beautiful.

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